In a world where performance brands are obsessed with Nürburgring lap times, Genesis is taking a different approach. It says it simply doesn’t care about the stopwatch.

Speaking at the launch of the GV60 Magma, Genesis chief creative officer Luc Donckerwolke took a thinly veiled swipe at German rivals (and potentially even sibling brand Hyundai N), stating that chasing track records ruins road cars.

“We are not looking at the lap times,” Mr Donckerwolke said.

“I hate cars that are basically only good on the Nürburgring… if you drive it on the normal road, it shakes your fillings out.”

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The comments define the separation between Genesis Magma and the Hyundai N division. While the Ioniq 5 N is designed to be a “corner rascal” capable of enduring 20-minute track sessions, the mechanically related GV60 Magma is being positioned as a high-performance GT.

“Magma is designed to be rewarding, not challenging,” Mr Donckerwolke explained.

“To compliment the driver, not to intimidate. It’s the kind of car where you suddenly realise you’re driving faster than you thought you could, and it feels effortless.”