Jaguar’s new CEO has no plans to backtrack on its reinvention program. PB Balaji claimed Jag received an ‘exciting response’ to its EV concept. Balaji replaced Adrian Mardell who retires
It seems like everybody has weighed in on Jaguar’s controversial rebranding campaign, and that now includes Donald Trump. A whole nine months after Jaguar trotted out a diverse cast of
Donald Trump has dissed Jaguar’s 2024 ‘woke’ rebranding campaign. Trump claimed JLR’s CEO Adrian Mardell resigned in disgrace as a result. Mardell’s replacement is parent company Tata’s finance boss PB