Chery apologises after off-road stunt goes embarrassingly wrong

Chery’s attempt at a high-profile off-road feat in China has resulted in a high-profile embarrassment.

On November 12, Chery sent a Fengyun X3L – an extended-range electric vehicle (EREV) version of the iCar 03 electric SUV – up the stairway at the Tianmen Mountain Scenic Area in Zhangjiajie, Hunan Province.

This was a feat accomplished by Ho-Pin Tung in a Range Rover Sport plug-in hybrid SUV back in 2018, with the racing driver making it up all 999 steps of the staircase – which has an average gradient of 45 degrees – to the famous Heaven’s Gate.

Chery wasn’t so lucky, and the internet is now full of images and videos of its Fengyun X3L getting roughly halfway up the staircase before things went awry.

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In footage of the incident, something can be seen dropping from underneath the vehicle before it loses traction and slides down several stairs. Once it gets to a landing, the driver is seen being unable to stop the vehicle in time before it ploughs backwards into a railing and damages it.

According to Car News China, the staircase – referred to as the Heavenly Ladder – was closed for November 12 and 13 for the event. After the incident on November 12, a witness reportedly said the SUV was left there for two hours before it was moved.

Chery has explained why its SUV failed, and apologised for the damage caused.

“We extend our sincerest apologies to Tianmen Mountain Scenic Area, tourists, partners, and all friends who were concerned about this matter,” Chery said in a statement shared with Chinese media, which has been translated to English.

“Preliminary investigation confirms that the direct cause of the accident was the accidental detachment of the safety rope fixing point of the testing device, which caused the safety rope to become entangled in the right wheel, obstructing power output, causing the vehicle to slide down and crash into the guardrail, resulting in partial damage to the guardrail.

“Fortunately, this accident did not cause any injuries or damage to the natural environment.

“We acknowledge that our planning and execution of this test revealed insufficient anticipation of potential risks and oversights in handling details. We deeply regret the public concerns raised by choosing to conduct the test in a public scenic area.

“We sincerely apologise for the damage caused to the Tianmen Mountain site by this test and promise to do our utmost to repair it, assume liability for compensation, and handle all follow-up matters properly.