Alfa Romeo won’t dilute its performance brand like BMW, Mercedes-Benz

Alfa Romeo says it isn’t looking to roll out high-performance versions of its most compact SUVs, including the newly launched Junior light SUV and the Tonale small SUV, and will instead reserve its Quadrifoglio sub-brand for more exclusive, higher-end models.

The Quadrifoglio name – also known as Quadrifoglio Verde (QV), which means green four-leaf clover in Italian – is generally applied to high-performance variants of existing models. Just two QV cars currently exist in Alfa Romeo’s Australian lineup – the Giulia Quadrifoglio sedan and the related Stelvio Quadrifoglio mid-size SUV – although there have been others in the past, such as the Giulietta.

Both of these cars add high-output turbocharged V6 petrol engines, unique steering and suspension components, more advanced aerodynamic elements, and carbon-fibre interior extras to their standard counterparts.

Australia’s Junior is available in only one high-spec trim, although a higher-performance electric version is sold overseas under the Veloce nameplate. This is usually reserved for flagship trims with warmer performance, but still far separated from QV cars.

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Alfa Romeo Junior
Alfa Romeo Junior

The Italian brand is therefore able to put plenty of distance between its mainstream models and their performance-branded variants, both in terms of pricing and market positioning, unlike a multitude of other European brands including Mercedes-Benz, which adapts design cues from its Mercedes-AMG flagships to cheaper AMG-Line variants, and BMW, which applies the M Sport moniker to variants below its full-fat M-cars.

New models, like the recently launched Junior, may provide an opportunity to expand the QV range, but Alfa Romeo head of product Mario Lamagna said such vehicles don’t fit the prestige of the Quadrifoglio Verde brand.

“I can tell you that we thought about that, but for the moment, with the technologies that we have, we didn’t believe there was a powertrain that was the right one to be called the Quadrifoglio for Junior,” he told media at the Junior’s local launch.

“In this segment, you have to be very careful with what you do because, again, Quadrifoglio is a very strong high-performance label.

Alfa Romeo Stelvio Quadrifoglio
Alfa Romeo Stelvio Quadrifoglio