2026 Subaru Outback to debut Wilderness sub-brand in Australia

The new, seventh-generation Subaru Outback due in 2026 will be the first model from the Japanese brand in Australia to be available in a more rugged flagship version from the new Wilderness sub-brand.

In a recorded video announcement, Subaru Australia confirmed the new Outback for local showrooms. The brand also confirmed the inclusion of the first Wilderness model variant for Australia after delays in the sub-brand’s launch here. 

Subaru has sold Wilderness versions of the Outback, Forester and Crosstrek in North America since 2021, each offering mechanical and cosmetic upgrades designed to provide an off-road edge. 

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“Wilderness is not just a model,” said Subaru Australia general manager Scott Lawrence in the video announcement.

He said Wilderness models offer “depth beyond a badge… a deliberate halo for the brand… for customers who prioritise genuine off-road ability and adventure”.

“What STI is to our performance range, Wilderness is to our SUVs,” said Mr Lawrence. 

While originally targeting buyers in the US with locally made vehicles, the Outback Wilderness sold here will be sourced from Japan.