Affordable Chinese brand heading upmarket with new LandCruiser-size SUV

Chinese startup Leapmotor is best known for cut-price small and mid-size models including the C10 medium SUV it launched here with last year, but it’s planning to launch larger and more premium models.

It has released handful of teaser images of its upcoming flagship SUV, which is set to wear either the D16 or D19 nameplate when it’s launched in the Chinese market during 2026.

Leapmotor’s new range-topper is expected to offer three rows of seating, and will likely be offered as either an electric vehicle (EV) or an extended-range electric vehicle (EREV) – the brand has never offered any other powertrain type since it started producing its first vehicles in 2019.

The new SUV will be one of two or three models in Leapmotor’s D series of vehicles, with another set to be a people mover. These will be the brand’s largest models, logically slotting in above A-, B- and C-series vehicles.

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According to Chinese outlet Autohome, the flagship SUV will be priced between 250,000 and 300,000 yuan (~A$52,725-$63,265).

“We launched C first, then B, then D and A… If you start with A and move up one by one, it will be more difficult. So our choice of C is also a very important factor in Leapmotor’s success,” Leapmotor founder, chairman and CEO Zhu Jiangming told the publication, referring to the brand launching mid-size C models first.

The styling of the new SUV is extremely similar to not only Leapmotor’s existing C16 large SUV, which entered production last year, but also a raft of other large Chinese SUVs such as the Aito M9, Geely Galaxy M9, Li Auto L9, Deepal S09, and Onvo L90.

Its polished, monoblock-style wheels are also reminiscent of those on the Zeekr 9X, though otherwise its styling is minimalist in traditional Leapmotor style with smooth flanks and slim lighting elements front and rear.